laugh_NGOWhen harnessed properly, humour and laughter can be powerful tools for delivering an honest message in a good-natured way that captures the attention of audiences, without using corporate jargon. A recent study found that a sense of humour was seen as one of the most important qualities in effective leaders (Bell Leadership Institute, Humour gives leaders the edge, 2012). Humour allows people to win over audiences; comedians manage to engage with even the most hostile audiences – a skill that is transferrable in work and in life. The cognitive skills used by comics to think quickly and creatively and to communicate on a high level are advantageous in all walks of life.

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